Keywords In Top: Analyze Your Top Keywords With Semalt's DSD

Ask any digital marketer what the most challenging thing in SEO is. We are sure tracking keyword rankings and reporting them to their clients will be a common answer. We know this for a fact because we at Semalt carry out a lot of research and testing to make the process easier and seamless.

Instead of depending on third-party tools, we are constantly on the lookout for ways to automate SEO ranking reports. And this is not just for Google but also for other search engines like Bing.

Volatility and eagerness to check the rankings every now and then are the two factors that make it more challenging. However, the good news is that there's a better way to be on top of your keyword rankings report.

Introducing Keywords in Top, a nifty keyword ranking checker from Semalt's Dedicated SEO Dashboard. With the tool, you can keep a track of your top keywords across geographies, check the distribution across the top 10 results and other pages of Google, and also export the full list of keywords and their respective ranking pages.

It is a one-of-a-kind keyword tool that puts other tools to shame. This is because of its seamless integration with the features, which has been used by thousands of marketers in the past few years.

Here's a quick take on Keywords in Top and how it can help you make a better keyword report.

Keywords in Top Tool in Semalt's Dedicated SEO Dashboard

Keywords in TOP is one of the many tools within the dashboard. The dashboard is officially known as the Dedicated SEO Dashboard and it also includes other tools like Best Pages, Webpage Analyzer, Page Speed Analyzer, and Competitor Analysis. They can all be found and used for free (to an extent) at

Together, these tools act as a one-stop report generator for SEO marketers. All you need to do is create a customized domain for each of your clients and send the URL to them. When it comes to measuring the impact of your SEO activities such as off-page optimization and on-page optimization, they can simply access the reports in the said URL.

How is Keywords in Top Helpful?

The Keywords in Top tool is most useful for SEO marketers, digital marketers, agencies, and businesses who want to keep a track of what's happening in Google SERPs. At the time of writing, Keywords in Top can only track Google SERPs. Support for Bing SERPs and other search engines are upcoming features.

To get started, you need to visit the dashboard and navigate to the Keywords in TOP section. Here you will see a demonstration of the tool. For customized URLs for your clients, get in touch with us or create an account.

Once on the site, simply enter the domain of your client. As an example, we have used the website of Fidelity Investments. Here's how the dashboard looks when you enter the URL and run the tool.

Figure 1. Keywords in TOP with an example domain check

Once you have entered the domain, select the Google location. Semalt offers all the Google locations applicable, from Google US (global) to Google UK to Global Australia. This is critical because you can keep a track of your SEO rankings across geographies. If a client has presence in more than a single country, simply enter the applicable URL and get started.

Next, there are two options:
  1. Use default settings
  2. Include subdomains
Each of them is self-explanatory, so select the desired option and click on Apply.

Right after you run the Keywords in Top tool, you will see two ranks on the right-hand side of the page. These are similar to Moz and Ahrefs ranks that are assigned to your domain.
  • Country SR - Semalt rank of your domain in the country based on traffic data
  • Worldwide SR - Semalt rank of your domain in the global arena
Both of these are good indicators of how well your website is placed against its competitors in the selected country as well as the world. Don't worry if this is very high when you get started. One of the goals of your SEO activities should be to bring the rank down.

Different Sections of Keywords in Top in DSD

Once you have set up your domain the tool, you will find three different sections. These are a gold mine of data that you can use in your own SEO report or present directly to your client. Below we have discussed them in detail.

In summary, each of these sections will give you an overview of how well your website is doing for your target keywords. You must have noticed by now that there is no need to "add" your target keywords. This is a critical thing to know; Keywords in TOP analyzes your website automatically and lists the keywords. This is a fantastic way to take stock of your website's organic search performance.

If you are only getting started, you can use this keywords data to hone your SEO strategy.

Number of Keywords in TOP

This is the best section in the tool. It gives you an overview of how many keywords your website ranks for in the selected location. This data is shown as a line graph and bifurcated across #1, Top 3, Top 10, Top 30, Top 50, and Top 100.

It also tracks changes in the rankings. So, every time you take a look at the graph, the numbers are bound to change. This is an important section because you can see if any recent algorithm update by Google has affected you adversely or positively. This is the section that makes Keywords in Top tool to be a bookmark in your SEO project manager's browser.

Figure 2 - Top ranking keywords bucketed in Top 3, Top 10, etc.

As you can see, the line graph shows the bifurcation clearly. For the website in question, it ranks at #1 on the Google SERPs for a total of 202 keywords. Naturally, there is a higher number of keywords in the Top 100. This is because it is a combination of the preceding ranking numbers.

The default sort gives you real-time changes. You can also sort by month, week, and day.

Keywords Distribution in TOP

This is just an extension of the above section, where the bifurcation is shown numerically. The difference is that you can see how much the numbers have changed from the previous day. For example, if you see an upwards green arrow with a number beside it, assume that that is the change in the rankings since the last day. The green and red colors indicate the rise and drop respectively. 

Again, for this section also, there's a default scale and month-wise, week-wise, and day-wise. 

Rankings by Keywords

The last section is perhaps the most useful of the three. It gives you an overview and an exhaustive list of all the keywords for which your domain ranks. Not just the keywords but also the landing page, day-wise change, search volume, and popularity of the keyword. Additionally, there's a direct link to check out the SERPs in real time.

This is a feature-powered section that also has a duration selection. The custom data selection allows checking data from as far as years behind. This is a good way to measure your SEO efforts from the time you started it and now. 

Figure 3. Top keywords with their landing pages and search volumes

And if your client is not comfortable with accessing the report URL directly, you can also export the data in an Excel sheet and create a report of your own. Many of our existing users use this export feature to prepare their monthly SEO reports. 

The section also has a search and filter option. You can search by individual words or a specific URL on your domain. There's also a feature to just see the Top 10 ranking keywords. We know that most businesses only care about the top 10 rankings. So why not only focus on them, right?

The Semalt Keywords in TOP tool is what you are looking for.


The ease and convenience of Keywords in TOP makes it a favored tool for SEO marketers. You can simply add a URL of a client's domain and find all that you need to know about its ranking keywords. Plus, there's no limit to the information you can extract. An endless stream of minute SERP information is bound to make you fly high in your SEO efforts.

Try the tool today and subscribe the Semalt's DSD.